02. Service
Website Redesign
Your website doesn’t always need a rebuild – sometimes it just needs realignment. If your current site feels outdated, off-brand, or isn’t converting the way it should, I refine what’s there and redesign it into a polished, high-performing experience that finally reflects the level of your brand.
CLIENT FEEDBACK
“Lara was an absolute pleasure to work with”
From start to finish. She’s incredibly kind, considerate, and genuinely understanding — but also highly professional, creative, and an excellent communicator throughout the entire process. Her timing was always on point, and whenever I asked for changes, she implemented them almost immediately.Even though the project was done under a tight deadline, Lara delivered everything on time without compromising on quality. She has a great eye for design, brought strong insights to the table, and it honestly felt like we were thinking on the exact same wavelength.Overall, working with Lara was an extremely pleasant experience, and I would trust her with any web design project again in the future. Highly recommend.
EMMA W.P.
Website Redesign
Websites redesigned to match your growth and convert on your behalf.
For brands whose work has evolved but their website hasn’t. This is a full strategic overhaul – not just a new layout – designed to realign your online presence with your current level, strengthen brand perception, and turn visitors into inquiries.
Available on: WordPress (Elementor / Pro), Wix / Wix Studio, and Shopify
Timeline
A typical website redesign takes 6–10 weeks, depending on the size of the site, how many strategic changes are needed, and how quickly content is provided.
This process includes strategy, wireframing, UX improvements, full redesign, revisions, and launch support.
Investment
Redesign projects start at $4,200.
Final pricing depends on scope (number of pages, integrations, UX complexity, and if copy assistance is required). A detailed proposal is provided after the discovery call.
What's included?
- Strategic redesign strategy (positioning, audience alignment, messaging clarity)
- Homepage & key page restructuring for stronger conversion
- Visual refinement (art direction, layout, typography hierarchy)
- UX & mobile-first improvements for intuitive user flow
- Updated navigation & site architecture
- On-brand design aligned with your next level of growth
- SEO-ready structure (headings, page hierarchy, meta setup)
- Social Media Integration
- Integration of contact, booking, or scheduling tools
- Thoughtful revisions & refinements
- Confident handover once we launch
- 30 days of post-launch support for fine-tuning & performance assurance
What’s not included?
Branding (such as logos or brand identity design), professional copywriting, and ongoing website maintenance are not included. You’ll also need to provide your own on-brand images or product photography. If you need support in any of these areas, I’m happy to refer you to trusted partners or offer guidance on what works best.
What’s needed to start
- EXISTING WEBSITE LOGIN DETAILS (platform + domain)
- BRAND IDENTITY (if you have it): A logo, colors, and fonts help us create a site that feels cohesive from the start. If you don’t have these yet, no problem, I’ll guide you toward simple, strategic choices so your website still feels polished and professional.
- LICENSES & FILES: Web-safe font files (with proper licensing) and any other brand assets you'd like incorporated - such as icons, patterns, or design elements.
- CONTENT: Your website text (homepage, about, services, FAQs) should be prepared before design begins. Need help refining it? I can support you with SEO-friendly guidance to make sure your message is clear.
- VISUALS: High-quality photos or images that represent your brand best. Professional photography is always recommended, but if you don’t have it yet, I’ll provide direction on what works best and where you can source images that align with your brand.
- If anything’s missing, I’ll guide you through what’s needed and how to source it.
Optional add-ons
- Blog Setup (per page)
- Additional Pages (per page)
- Newsletter Signup Integration
- Custom Pop-Up (Sale, Announcement, Cookies)
- Priority Rush Service (Limited Spots)
- Content Refinement & SEO Support
- Launch Graphics (Instagram Story or Feed Post)
- Monthly Maintenance & Support
- Additional Revision Rounds
More Than Just Design - It’s a Philosophy. The Three M’s That Shape Every Project
Inquiry & Booking
We’ll begin with a free discovery call to review your current website, understand what’s not working anymore, and talk through your goals and vision. Afterward, you’ll receive a tailored proposal outlining the redesign strategy. Once the agreement is signed and the deposit is in, your redesign project is officially booked and your spot is secured.
Includes:
– Website audit + discovery call
– Tailored proposal
– Signed agreement + deposit
Strategy & Prep
Before we jump into design, we’ll take a strategic look at your site structure, messaging, and user journey. You’ll get a shared workspace where everything lives (content, brand assets, visuals, timelines, and tasks), so you always feel clear and supported. This phase sets the foundation for a website that finally reflects where your brand is now – not where it started.
Includes:
– Strategic audit of your current site + Questionnaire
– Brand & content alignment
– Revised site map + user-flow planning
Redesign & Refine
This is where the transformation takes shape. I redesign your homepage first for direction and approval, then build out the remaining pages with upgraded visuals, layout, and UX. You’ll review and provide feedback along the way, ensuring the updated website feels aligned and elevated – not just “different.”
Includes:
– Custom redesign of all included pages
– Homepage preview
– Revisions & guided feedback rounds
Launch & Support
Once everything is approved, the refreshed site goes live. I polish mobile responsiveness, optimize performance, and set up essential SEO so your website isn’t just beautiful — it’s functional and discoverable. And because launch isn’t the end of the journey, you’ll receive 30 days of post-launch support for small refinements, questions, or performance tweaks.
Includes:
– Final testing & optimization
– Launch
– 30 days of post-launch support + handover guide
Everything you want to know - made simple.
Your Questions, My Answers
Curious about the process, timelines, and whether I work in your niche or location? I’ve gathered the most common questions from past clients to give you clarity up front. If you’re still wondering about something, don’t hesitate to get in touch – I’m here to answer your questions.
WHAT’S THE TYPICAL TIMELINE FOR A WEBSITE REDESIGN?
A full strategic redesign usually takes 6–10 weeks, depending on the size of your website and how many improvements are needed. This includes strategy, UX restructuring, design, development, refinements, and launch support.
HOW DO I KNOW IF I REALLY NEED A REDESIGN OR JUST A FEW UPDATES?
If your brand has evolved, your site feels outdated, visitors aren’t converting, or you feel hesitant to send people the link – you’re likely past the “update” stage. A redesign realigns your website with your current level of business so it works with you, not against you.
WHAT DO I NEED TO PREPARE BEFORE THE REDESIGN BEGINS?
Before we start, you’ll complete a brief questionnaire and provide your existing brand assets (logo, fonts, colors). If anything is missing or needs refreshing, I’ll guide you through it. Everything is organized inside your shared client workspace so nothing feels confusing or overwhelming.
WHICH PLATFORMS DO YOU USE?
I primarily do redesigns on WordPress using Elementor (Pro), WIX and Shopify (e-commerce)
WILL MY CURRENT CONTENT OR LAYOUT BE REUSED?
Only if it still supports your goals. I’ll audit your existing structure, messaging, and user journey first, then decide what stays, what evolves, and what needs a complete upgrade. This ensures the new site feels aligned and intentional – not just “prettier.”
ARE YOU ABLE TO WORK WITH CLIENTS OUTSIDE OF EUROPE?
Absolutely! I work with clients from all over the world and always make it work – no matter the time zone. The time difference has honestly never been an issue, and I always make sure communication stays easy and smooth throughout the entire project.
CAN YOU IMPROVE MY MOBILE EXPERIENCE, SPEED, AND SEO DURING THE REDESIGN?
Yes – mobile responsiveness, performance, and SEO-friendly structure are part of every redesign. The goal is not just a website that looks elevated, but one that performs better for your users (and for Google & AI).
HOW MUCH INVOLVEMENT IS REQUIRED FROM ME DURING THE PROJECT?
I’ll guide the process from start to finish, but I’ll need your input at key moments like content, feedback rounds, and sign-off. You’ll always know what’s needed – and when.
CAN YOU WORK WITH MY EXISTING BRAND DESIGNER / COPYWRITER / MARKETING TEAM?
Absolutely. If you have other creatives involved, I’m happy to collaborate to ensure consistency across your brand presence.
WHAT IS THE PAYMENT STRUCTURE?
To reserve your spot, a booking deposit is required. The remaining balance is scheduled in a few agreed payments and handled securely via Stripe with automatic billing and reminders. I’ll include the exact dates in your proposal. The final payment is required before launch and transfer of ownership.
If you prefer smaller installments, just mention it in your inquiry and I’ll share the options.
WILL THERE BE DOWNTIME WHEN THE REDESIGN GOES LIVE?
No. The redesign is built in a staging environment and only pushed live once everything is approved. Your visitors won’t experience any interruption.
WHEN EVOLUTION DESERVES AN UPGRADE
Let’s Turn Your Existing Website
Into the Version Your Brand Has Grown Into
Because your work has evolved – and your website should rise to meet that level.