Custom Website Design

01. Service

Website Design

Website design is more than making something look good. I create strategic, conversion-focused websites that clarify your message, reflect your brand, and guide the right people toward enquiring or booking – without guesswork or DIY stress.

CLIENT FEEDBACK

“I couldn’t be happier with the two websites Lara created for my businesses!”

She completely understood what I needed. From layout to design and functionality. The sites are beautiful, professional, and easy to use. She really knows how to create websites that reflect the brand and speak to the target audience. Communication was easy, everything was delivered on time, and she made sure everything works smoothly on mobile too. I’d 100% recommend her web design services to anyone looking for a reliable and creative website designer!

SUSANNE G.

01. Service-Based Website Design

Websites designed to elevate your business and connect with the right clients.

For service-based and creative brands who care about both aesthetics and strategy, this website design service creates a polished, trust-building online presence that feels aligned with your work. It turns visitors into confident inquiries – without the overwhelm of trying to figure it out alone.

Timeline

A custom web design project typically takes 4–6 weeks from start to launch. This allows time for strategy, design, refinement, and development – all tailored around your goals. You’ll receive a clear timeline upfront, so you know exactly what to expect and when.

Investment

Each custom web design project begins at $3,500 (Payment options available). This starting investment covers everything needed to build a strategic and professional online presence – from design direction and layout to responsive development and launch preparation. Your website is crafted intentionally from the ground up, tailored to your brand and the way you want to be experienced online.

Final pricing depends on the scope, features, and any add-ons your project may require. After our discovery call, you’ll receive a tailored proposal that reflects your specific goals and business needs.

Please note that domain registration and hosting are not included in the project investment, as these are owned and managed by you directly.

What does a custom website include?

Strategic website structure (starting at 4 pages)
Custom design aligned with your brand & audience
Clear content organization & user flow
Responsive, mobile-first design
SEO-ready foundation for long-term visibility
Secure build with essential technical setup
Intentional contact & inquiry flow
Social Media Integration
Domain Setup & Transfer
Thoughtful refinement through collaborative revisions
Post-launch support & confident handover

What’s not included?

Branding (such as logos or brand identity design), professional copywriting, and ongoing website maintenance are not included. You’ll also need to provide your own on-brand images or product photography. If you need support in any of these areas, I’m happy to refer you to trusted partners or offer guidance on what works best.

What’s needed to start

BRAND IDENTITY (if you have it): A logo, colors, and fonts help us create a site that feels cohesive from the start. If you don’t have these yet, no problem, I’ll guide you toward simple, strategic choices so your website still feels polished and professional.
LICENSES & FILES: Web-safe font files (with proper licensing) and any other brand assets you'd like incorporated - such as icons, patterns, or design elements.
CONTENT: Your website text (homepage, about, services, FAQs) should be prepared before design begins. Need help refining it? I can support you with SEO-friendly guidance to make sure your message is clear.
VISUALS: High-quality photos or images that represent your brand best. Professional photography is always recommended, but if you don’t have it yet, I’ll provide direction on what works best and where you can source images that align with your brand.
If anything’s missing, I’ll guide you through what’s needed and how to source it.

Optional add-ons

02. E-COMMERCE WEBSITE DESIGN

Websites built to showcase your products and drive sales.

For product-based brands (from boutique shops to lifestyle businesses) who want a custom online store that not only looks beautiful, but makes shopping seamless. Your site will highlight your products, simplify the customer journey, and turn browsers into loyal, long-term customers.

Timeline

A typical e-commerce website project takes 6–8 weeks, depending on scope, number of products, and platform integrations.

Investment

Each custom e-commerce website begins at $4,500 (Payment plans available). This starting investment covers the full design and development of a strategic, conversion-focused online store – built to showcase your products beautifully and make the shopping experience seamless for your customers.

Final pricing depends on the size of your shop, the features you need (such as advanced filters, subscriptions, memberships, or custom integrations), and any add-ons you choose. After our discovery call, you’ll receive a tailored proposal based on your goals and business model.

Please note that domain registration, hosting, and platform fees (such as Shopify or WooCommerce add-ons) are not included in the project investment, as these are owned and managed by you directly.

What does a custom e-commerce website include?

Strategic e-commerce structure (up to 10 products to start)
Custom shop design aligned with your brand & buyers
Clear product organization & intuitive shopping flow
Responsive, mobile-first shopping experience
SEO-ready foundation for products & pages
Secure shop build with essential technical setup
Shopping cart & checkout optimized for ease and trust
Payment gateway integration (Stripe, PayPal, credit card)
Social Media Integration
Thoughtful refinement through collaborative revisions
Post-launch support & confident handover

What’s not included?

What’s needed to start

BRAND IDENTITY (if available): Logo, colors, and fonts. Don’t have these? I’ll guide you with simple, strategic choices.
LICENSES & FILES: Web-safe font files (with proper licensing) and any other brand assets you'd like incorporated - such as icons, patterns, or design elements.
PRODUCT CONTENT: Product names, descriptions, categories, and prices (ready before design begins).
HIGH-QUALITY VISUALS: Product photography or curated images that reflect your brand’s style.
BUSINESS ESSENTIALS: Your payment processor account details (PayPal, Stripe, etc.).
If anything’s missing, I’ll guide you through what’s needed and how to source it.

Optional add-ons

More Than Just Design - It’s a Philosophy. The Three M’s That Shape Every Project

Momentum

A website that inspires action, supports growth, and keeps working long after launch.

Minimalism

Clean, focused, and strategic - removing the noise so your brand can stand out.

Meaning

Every detail has purpose. Design that communicates clearly and connects deeply.

Inquiry & Booking

We begin with a free discovery call to explore your brand, goals, and website needs. Afterward, you’ll receive a tailored proposal and pricing guide. Once the agreement is signed and the deposit is in, your professional web design project is officially booked.

Includes:
– Discovery Call
– Tailored Proposal
– Signed Agreement + Deposit

Strategy & Prep

You’ll get a welcome guide, a questionnaire, and one shared workspace where everything lives – from content and visuals to timelines and feedback.

Everything is organized in one place, so we’re aligned before design begins.

Includes:
– Project Questionnaire
– Brand & Content Preparation
– Strategy Alignment

Design & Refine

This is where your custom website takes shape. I start with a homepage preview, followed by the remaining pages. You’ll review and give feedback throughout the process, with two revision rounds included to make sure the final design feels right for you.

Includes:
– Custom Design
– Homepage Preview
– Revisions & Feedback Rounds

Launch & Support

I develop the approved designs, optimize for mobile and speed, and set up essential SEO. We test forms and key flows, then launch with a clean handover and walkthrough. And because launch isn’t the end of the journey, you’ll receive 30 days of post-launch support for small refinements, questions, or performance tweaks.

Includes:
– Final Testing

– Launch
– Handover Guide

Everything you want to know - made simple.

Your Questions, My Answers

Curious about the process, timelines, and whether I work in your niche or location? I’ve gathered the most common questions from past clients to give you clarity up front. If you’re still wondering about something, don’t hesitate to get in touch – I’m here to answer your questions.

WHAT IS THE TYPICAL TIMELINE FOR DESIGNING A WEBSITE?

Timelines vary depending on the scope of the project, but most websites are completed within 4–6 weeks.
E-commerce projects typically take 6–8 weeks, depending on functionality and product complexity.

HOW MUCH PREPARATION IS REQUIRED BEFORE WE START?

Ideally, you’ll share your brand assets (logo, fonts, colors), visuals, and any written content. If something’s missing, we can still move forward – I’ll guide you through it with a simple checklist and help fill the gaps. That can include sourcing aligned imagery, recommending color/typography, light copy coaching or placeholder copy, and pointing you to the right tools. We’ll keep everything organized in your project portal so it feels easy and manageable.

WHAT IF I'M NOT SURE WHAT I NEED?

No worries – request a free discovery call or contact me and we’ll figure out the best approach together.

ARE YOU ABLE TO WORK WITH CLIENTS OUTSIDE OF EUROPE?

Absolutely! I work with clients from all over the world and always make it work – no matter the time zone. The time difference has honestly never been an issue, and I always make sure communication stays easy and smooth throughout the entire project.

WHAT IF I DON’T HAVE A LOGO OR BRANDING YET?

If needed, I’ll help you select cohesive fonts and colors to ensure your site feels visually consistent and aligned. Light brand styling is included – full logo or brand identity design is not.

HOW MUCH INVOLVEMENT IS REQUIRED FROM ME DURING THE PROJECT?

I’ll guide the process from start to finish, but I’ll need your input at key moments like content, feedback rounds, and sign-off. You’ll always know what’s needed – and when.

CAN YOU WORK WITH MY EXISTING BRAND DESIGNER / COPYWRITER / MARKETING TEAM?

Absolutely. If you have other creatives involved, I’m happy to collaborate to ensure consistency across your brand presence.

WHAT IS THE PAYMENT STRUCTURE?

To reserve your spot, a booking deposit is required. The remaining balance is scheduled in a few agreed payments and handled securely via Stripe with automatic billing and reminders. I’ll include the exact dates in your proposal. The final payment is required before launch and transfer of ownership.
If you prefer smaller installments, just mention it in your inquiry and I’ll share the options.

WHAT IS THE TYPICAL TIMELINE FOR AN E-COMMERCE WEBSITE?

A custom e-commerce website typically takes 6–10 weeks, depending on the size of your shop and how many products or integrations are needed.

Where Growth Begins

A Custom Online Presence That
Feels Like Your Brand - Not a Template

I’ll shape a calm, strategic online home that converts with ease.