03. Service
Website Audit
You might not need a whole new website – you may just need clarity on why your current one isn’t converting. I’ll take a strategic look at your site, uncover what’s holding it back, and show you how to improve it so your brand finally feels aligned, elevated, and easy to say “yes” to.
CLIENT FEEDBACK
“Lara was able to help me quickly and reliably”
and created a beautiful website for me. She completely fulfilled my wishes and added her own ideas and suggestions to give everything a cohesive look. I would work with Marchella again anytime. Thank you so much!"
SARAH P.

Website AUDIT
Website audits that show what’s working - and what isn’t.
For brands who feel their website looks “fine” but isn’t performing the way it could – whether that means low inquiries, confusing navigation, outdated messaging, or a user journey that just doesn’t feel aligned anymore. This is a guided, strategic audit that helps you understand what’s working, what’s quietly costing you clients, and what needs to improve so your site finally reflects your brand as it is today – not where it was when you first built it.
Timeline
A website audit is typically completed within 7–14 days, depending on the size of your site and how in-depth the review needs to be.
Investment
Website audits start at $800 (depending on scope and size of your website).
You’ll receive clear, actionable recommendations – not vague suggestions – so you know exactly what to fix and why.
(the $800 are credited toward a new build / redesign if you proceed within 30 days).
What's included?
- Guided audit video or written report (your preference)
- Homepage & key-page review (what works, what blocks conversion)
- Brand consistency check (visuals, tone, alignment)
- Messaging & clarity review (is your value instantly clear?)
- Conversion flow analysis (where visitors hesitate or drop off)
- UX & navigation improvements (simpler, clearer paths)
- Mobile-first review (because most users browse on mobile)
- SEO foundations check (structure, headings, indexability)
- Prioritized action plan (clear fixes, step by step)
- I don’t just tell you what’s wrong - I help you understand why it isn’t working and what to change so things finally click.
What’s not included?
- Implementing the changes for you (that’s a redesign)
- Full copywriting
- Advanced technical SEO
- Custom development or new page builds
- If you’d like help implementing the changes afterward, you can upgrade into a redesign or a new build - and if you move forward within 30 days, the audit fee ($800+) will be credited toward your project total.
What’s needed to start
- Access to your current website link
- A short questionnaire to understand your goals + audience
- Any recent brand updates (if your branding evolved since launch)
- Optional: Google Analytics access (if available)
Optional add-ons
- Blog Setup (per page)
- Additional Pages (per page)
- Newsletter Signup Integration
- Custom Pop-Up (Sale, Announcement, Cookies)
- Priority Rush Service (Limited Spots)
- Content Refinement & SEO Support
- Launch Graphics (Instagram Story or Feed Post)
- Monthly Maintenance & Support
- Additional Revision Rounds
More Than Just Design - It’s a Philosophy. The Three M’s That Shape Every Project
Momentum
A website that inspires action, supports growth, and keeps working long after launch.
Minimalism
Clean, focused, and strategic - removing the noise so your brand can stand out.
Meaning
Every detail has purpose. Design that communicates clearly and connects deeply.
Inquiry & Booking
We’ll begin with a free discovery call to review your current website, understand what isn’t working anymore, and talk through your goals and vision. Afterward, you’ll receive a tailored proposal outlining your audit and next steps. Once the agreement is signed and the invoice is paid, your audit is officially booked – one simple payment so the process stays clean, quick, and stress-free.
Includes:
– Discovery call + mini website intake
– Short client questionnaire
– Tailored proposal + signed agreement & payment
Deep-Dive Website Audit
Now the fun part: I audit your website like a customer would – then like a strategist. I review design, messaging, UX/navigation, mobile experience, performance, and SEO fundamentals to see what’s working, what’s quietly blocking conversions, and what needs to change so your brand feels aligned again.
Includes:
– Homepage + key-page walkthrough (screen-recorded video or report)
– Brand consistency + messaging clarity review
– UX, mobile, and conversion-flow analysis
– Technical & on-page SEO fundamentals check
Action Plan & Live Review
You’ll get a clear, prioritized roadmap- quick wins, high-impact fixes, and next-level improvements – so you always know what to do first. We go through everything together on a live call, and I answer questions so you leave with calm, confident direction (not a confusing list).
Includes:
– Prioritized action plan (Quick Wins / Big Wins / Future Enhancements)
– 30/60/90-day recommendations
– Live call to review, with recording + notes
Implementation Options & Next Steps
Prefer hands-on help? I can implement the fixes for you – or we can roll into a full redesign/new build when you’re ready. And because your momentum matters, if you upgrade within 30 days, your $800 audit fee is credited toward the project total. You’ll also have a short support window for follow-up questions as you start applying changes.
Includes:
– Optional implementation support
– Redesign/new build upgrade path (audit fee credited within 30 days)
– Post-audit Q&A support window
Everything you want to know - made simple.
Your Questions, My Answers
Curious about the process, timelines, and whether I work in your niche or location? I’ve gathered the most common questions from past clients to give you clarity up front. If you’re still wondering about something, don’t hesitate to get in touch – I’m here to answer your questions.
WHAT’S THE TYPICAL TIMELINE FOR A WEBSITE AUDIT?
A website audit is typically completed within 7–14 days, depending on the size of your site and how in-depth the review needs to be. You’ll receive clear, actionable recommendations instead of generic advice.
HOW DO I KNOW IF I NEED AN AUDIT AND NOT A REDESIGN?
If you’re unsure what’s “wrong” but you feel your site isn’t performing the way it should, an audit is the best first step. It gives you clarity before committing to bigger changes – so you don’t invest in a redesign before you actually know what you need.
WHAT EXACTLY DO YOU REVIEW DURING THE AUDIT?
I look at your website the way your audience experiences it first – then through a expert conversion lens. I review your brand messaging, user journey, clarity, visuals, mobile experience, SEO fundamentals, structure, and what might be silently making people drop off instead of inquire or buy.
WILL I RECEIVE ACTIONABLE STEPS OR JUST GENERAL FEEDBACK?
You’ll receive a prioritized action plan, broken down into what to fix now, what to improve next, and what to upgrade when you’re ready. No fluff – just practical steps with reasoning behind each recommendation so you know exactly what to do.
CAN YOU HELP IMPLEMENT THE CHANGES AFTER THE AUDIT?
Yes – if you’d like support after the audit, you can upgrade into either an implementation package or a full redesign. And if you book the redesign/new build within 30 days, the $800 audit fee is credited toward your project, so the audit becomes your first strategic step – not an added cost.
WHAT IF I DON’T KNOW WHAT’S WRONG WITH MY WEBSITE?
That’s exactly why the audit exists – most people feel something is off before they can explain what or why. You’re not expected to diagnose the issue yourself – I help you uncover it and guide you through the next steps.
IS THIS SUITABLE FOR ME IF I’M NOT READY FOR A FULL REDESIGN?
Yes – this is ideal if you’re not yet sure whether you need a full redesign or just structural, content, or UX improvements. It gives you direction before you invest further, so you make smart – not rushed-decisions.
WHAT IS THE PAYMENT STRUCTURE?
Because the audit is delivered in a short timeframe and front-loaded with strategy, it’s billed as one simple payment upfront. This keeps the process clean, quick, and stress-free.
Where clarity becomes momentum
Let’s Uncover What Your Website Truly
Needs to Start Converting Again
A website audit gives you the clarity you’ve been missing – what’s working, what’s holding you back, and how to move forward with confidence, without guessing.