Makeup Artist

Brittani Christina

Brittani Christina is a bridal makeup artist serving brides worldwide, all about making them feel beautiful, confident and completely themselves on one of the biggest days of their lives. She came to Marchēlla Creative ready for a website that felt just as thoughtful and personal as the experience she gives every bride.

THE WORK

  • Strategy & Creative Direction
  • Custom Website Redesign
  • Brand & Service Positioning
  • SEO & Copywriting
  • Client Journey & Conversion Strategy
  • Wix Studio Development
  • Responsive Design (desktop, tablet & mobile)
01. The Problem
The business had grown. The website hadn't grown with it.

Brittani had built a strong bridal business, but her existing website wasn't communicating the experience, personality or level of service behind it. The information was there, but the journey from discovering her work to wanting to inquire needed more clarity.
02. The Solution
Make the experience clear before making it pretty.

The redesign started with positioning, content hierarchy and the way a bride moves through the site. I reworked the messaging, page structure and visual direction around Brittani's bridal experience — then brought everything together in a cleaner, more focused website designed to guide the right client towards an inquiry.
03. The Result
A website that finally feels like the business behind it.

Brittani now has an online presence that puts her bridal work front and center, communicates her value more clearly and gives potential clients a much easier path from discovering her work to getting in touch. If Brittani has specifically told you that bookings/inquiries increased after launch, then this becomes much stronger because we can state that truthfully.
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BEHIND THE DECISIONS

Pretty was never the whole point.

01. LEAD WITH BRIDAL

Rather than treating every service equally, the website puts Brittani’s bridal work at the center of the experience — making it immediately clear who she serves and what she wants to be known for.

02. SELL THE EXPERIENCE

The copy moves beyond listing makeup services and gives potential brides a better sense of what working with Brittani actually feels like.

03. MAKE INQUIRING EASY

Clearer page hierarchy, intentional calls to action and a simplified journey make the next step obvious without making the website feel overly sales-driven.

04. BUILD FOR DISCOVERY

Brittani’s messaging and page structure were shaped around the way potential brides search for and evaluate bridal makeup artists, with foundational SEO built into the website from the start.

BRIDAL MAKEUP ARTIST WEBSITE REDESIGN STRATEGY, DESIGN & DEVELOPMENT IN WIX STUDIO SEO-LED COPYWRITING DESIGNED AROUND DISCOVERY, TRUST & BRIDAL INQUIRIES

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Marchēlla Creative

Boutique website design studio.
Based in Curaçao, creating worldwide.