CUSTOM WEBSITE REDESIGN FOR established BUSINESSES

Your business moved forward.
Your website should too.

I redesign outdated or underperforming websites around clearer positioning, stronger messaging and a more intentional customer journey — so your online presence finally reflects the business you’ve built and makes it easier for the right people to choose you.

“A redesign isn’t only about making an old website prettier. It’s about making sure your website reflects where your business is now, communicates its value clearly and supports where you want to take it next.”

Lara, Founder MarchĒlla Creative

THE FULL PICTURE

Keep what works. Rethink what doesn’t.

A redesign doesn’t mean starting over for the sake of it. I look at what’s already working, where your website is falling short and what your business needs now — then reshape the strategy, messaging, design and user journey around it. The result is a website that feels like a natural next step for your business, not simply a newer version of the old one.

Starting at $4,200
Every redesign is quoted individually based on your existing website, project scope, functionality and what needs to change.
Typically 4–8 weeks
The exact timeline depends on the size and complexity of your website and will be confirmed before we begin.
  • Existing Website Audit & Redesign Strategy
  • Content & Page Structure Optimization
  • Custom Website Redesign & Development
  • Strategic SEO Website Copywriting
  • Responsive Development (Desktop, Tablet & Mobile)
  • Foundational SEO & AI Search Readiness
  • Two Rounds of Design Refinement
  • 30-Day Post Launch Support
  • Additional Pages
  • Content Migration
  • Advanced SEO Migration
  • Launch Graphics
  • Visual Brand Direction
  • Popup & Newsletter Integration
  • Ongoing Website Support

“Our new website is exactly what we were hoping for - Lara absolutely understood what we needed and the look and feel we wanted to achieve! She also recommended creative elements on her own to complement our ideas and was super excited and helpful! In no time our new website was ready to go online with us being part of the journey all the way. Love the result and thank you so much again!”

Verena M.

A PROCESS WITH ROOM TO BREATHE

You bring what you’ve built. I’ll take it from here.

01. REVIEW
First, we figure out what stays — and what doesn’t.
I take a close look at your current website, business, audience and goals to understand what’s working, what isn’t and what needs to change.
02. STRATEGIZE
The redesign starts before the design does.
I rethink the structure, content and visitor journey around where your business is now — and where you want the website to take it.
03. REFINE
Keep what works. Strengthen what doesn’t.
I reshape your website copy around clearer messaging, your brand voice and relevant search intent, while preserving what still serves the business.
04. REDESIGN
Same business. A much better fit.
With the strategy in place, I create a custom visual direction that reflects where your brand is now and how you want to be perceived.
05. DEVELOP
The new direction becomes a working website.
Once approved, I build everything responsively and make sure the experience works seamlessly across desktop, tablet and mobile.
06. RELAUNCH
Outgrown website, officially outgrown.
After final checks, refinements and foundational SEO, your redesigned website goes live — ready for the business you’ve become.
1 (5)
1 (1)
2 (1)
3 (1)
1 (3)

FAQs

A little clarity before we begin

Absolutely. I work with Wix, Wix Studio and WordPress using Elementor Pro. If your current website is built elsewhere, that doesn’t necessarily rule out a redesign — I’ll review your existing setup and recommend the best way forward for your project.
Not necessarily. I’ll review your existing copy and refine, restructure or rewrite what’s needed to make the messaging clearer, more aligned with your business and more search-conscious.
No. A redesign is about understanding what still works and what no longer does. I’ll keep what makes sense, rethink what doesn’t and build the new direction around where your business is now.
Most redesign projects take around 4–8 weeks. The exact timeline depends on the size of your existing website, the scope of the redesign and any additional functionality required.
In most cases, your existing website can stay live while the new version is being built, keeping your business online until the redesigned site is ready to launch.

WHEN YOUR WEBSITE HASN’T KEPT UP

Your business moved forward. Your website can too.

If the website you once loved no longer feels like the business you’ve built, let’s create one that does.

REDESIGN YOUR WEBSITE

Marchēlla Creative

Boutique website design studio.
Based in Curaçao, creating worldwide.